Norwegian TV Drama catalogue for MIPTV2015
Photo: "The Third Eye" by Rubicon TV
Norwegian TV Formats catalogue for MIPTV2015
Photo: "#NoFIlter" by TV2 Norway & Salto film & fjernsyn
Norwegian Children's TV catalogue for MIPTV2015
Photo: "Energy Survival" by Fabelaktiv AS
Norwegian TV Documentaries catalogue for MIPTV2015
Photo: "Alone with Quadruplets" by Colorbar
Creative improvements to original template:
- Made all photos of personnel colour
- Added colour photo of CEO
- Added big logo of "Focus on the Nordics"
- Added logo of MIPTV
- Added page number of cover photo's film
Creative improvements:
- Original was a blank colour page on left of contents page. Felt it was wasted space, so I made it into advertisement space for one of the films, with a nice marketing picture of a Norwegian fjord.
- Organised films in alphabetical order of production company so that when producers sit and speak to clients, they don't have to flip too many pages to show their product - their product is laid out on adjacent pages.
- Blank space on the sides were used as "advertising space" for two more films that can spark interest to turn the page.
Creative improvements:
- made images bigger all the way to the middle of the page
- added tagline below images
- added contact info of producers and trailer links
- added logo of producers for brand recognition
- placed important basic information on top under programme title
- added original title
- added dotted lines to make info more tidy
The four catalogues are between 24 - 40 pages. What I learnt is that paper weight choice should not be too heavy but must not be thin like telephone directories (I chose 120mg as many participants at the MIPTV festival will not carry heavy catalogues home), lightweight catalogues increase the chances of being used and carried home on the plane; all catalogues had to have pages in multiples of four, as they were stapled not glued. Also, it is a pain to add pages in the middle towards the end, as the template for left and right pages are not the same (page number, justification of text etc)!
The original template I got from the Norwegian Film Institute was a blank coloured background with contact information.
Creative improvements:
- Added two images from Norwegian TV programmes - one of sunny Norwegian summer and one typical Norwegian winter scene.
- Added the title "Norwegian TV" with just outlined font so that if someone reads the catalogue and lays it face-down on a table, passerbys can still see the catalogue is a "Norwegian TV" catalogue at one glance, with images to spark interest. Added website to digital catalogues as an additional service, if they are interested in downloading PDFs instead of carrying the catalogues.
