This is a re-branding project for a Dunedin social group Women Across Cultures. I created a new graphic identity from scratch, including a new logo, website and print collateral.
I also did a few photoshoots with the ladies to generate graphic content.
I also did a few photoshoots with the ladies to generate graphic content.
The WAC logo was created to represent peace and womanhood though colour and shape, as well as form the word "WE" to symbolise inclusivity.
This project was all about creating an identity that would be useful and usable. I came up with a longer lasting name-sticker alternative, posters that can be printed off or photocopied in bulk and filled in by hand, and a website with simple navigation.
