Logo and branding for Eagles, a group within ActionAid International. To design the symbol of the logo, we used the idea that comes from the “Eagles” team, as the members are spread in various locations around the globe. Yet they all work together for the same cause, connected to each other through action-aid’s network. The red and grey lines symbolize just that, the ties that connect the Eagles to each other. It’s a simple yet powerful design solution as the client’s request was to come up with something that is not as aggressive as the image of an eagle flying. For the logo applications, we designed a newsletter template, a small handbook for an upcoming workshop along with a t-shirt and a series of posters for the accountability section. For that we designed five different symbols to illustrate the accountability principles.
