Self initiated project to create an identity for a fictitious movie based on an unreleased video game; the indentity was to be easily transferable across a range of campaign materials such as various sized posters, commercial packaging and so on.
Since the game itself was originally a very light-hearted and tongue-in-cheek affair, I decided to take a similar approach to the design and artwork involved throughout this brief.
Since the game itself was originally a very light-hearted and tongue-in-cheek affair, I decided to take a similar approach to the design and artwork involved throughout this brief.
One Sheet & Quad movie posters:
DVD Case & Disc label design:
DVD copy reads:
"When desert busdriver Sean Lyder is given only a fewseconds to choose between making a return journey from Las Vegas toArizona or losing his job, he reluctantly takes to the wheel once more.Deprived of sleep and unable to exceed 45mph, Sean finds companionshipin an unlikely group of passengers in the form of travellingperformers, a drifter, and a lost penguin. And as Sean swaps storieswith his newfound comrades, he finds himself learning more about a pasthe didn’t even know he had.
From broken hearts to bugs on the windscreen, this epic comedy willtake you on a ride you won’t want to end. Even when you realize that itreally isn’t going to do so any time soon."
"When desert busdriver Sean Lyder is given only a fewseconds to choose between making a return journey from Las Vegas toArizona or losing his job, he reluctantly takes to the wheel once more.Deprived of sleep and unable to exceed 45mph, Sean finds companionshipin an unlikely group of passengers in the form of travellingperformers, a drifter, and a lost penguin. And as Sean swaps storieswith his newfound comrades, he finds himself learning more about a pasthe didn’t even know he had.
From broken hearts to bugs on the windscreen, this epic comedy willtake you on a ride you won’t want to end. Even when you realize that itreally isn’t going to do so any time soon."
