Starbucks True North Blend is a mellow blonde roast coffee available exclusively in Canada. After a successful launch the artwork needed to be updated to incorporate it into the new retail coffee packaging lineup.

 

After many rounds exploring a multitude of different icons, we ultimately decided that the majestic mountain peaks and sweeping landscapes would be the perfect icon for True North Blend. Elements of the original LTO artwork were incorporated to create a subtle pattern and layering effect. A few playful maple leaves float gently down the bag as a fun detail.