PARADISO VIA INFERNO
The 2010 Rockie Award theme of "Paradiso Via Inferno" centered around the Heaven-through-Hell difficulties of producing great work in this industry, especially during a tough economy. This “hell” aspect of low budgets and insane timelines was rewarded and celebrated with the “heaven” aspect of being recognized by your peers at the Rockies Awards.
2010 Idaho Rockie Awards Branding and Promotion
The Rockie Awards are an important opportunity to celebrate creative excellence and every year the pressure is on to outdo the theme, promotion, design and event of the previous year.
The Rockie Awards are an important opportunity to celebrate creative excellence and every year the pressure is on to outdo the theme, promotion, design and event of the previous year.
The 2010 Rockie Award theme of "Paradiso Via Inferno" centered around the Heaven-through-Hell difficulties of producing great work in this industry, especially during a tough economy. This “hell” aspect of low budgets and insane timelines was rewarded and celebrated with the “heaven” aspect of being recognized by your peers at the Rockies Awards.
The campaign integrated this theme throughout invites, call-for-entries, posters, TV/Web Video spots, and most importantly, an elaborately produced event.
Credits
Client: Boise Advertising Federation
Concept / Art Direction / Design: Jennie Myers
Concept / Copy: Sean Young
Trailer animation: Justin Yonk
Trailer sound design: Sean D. Young
Client: Boise Advertising Federation
Concept / Art Direction / Design: Jennie Myers
Concept / Copy: Sean Young
Trailer animation: Justin Yonk
Trailer sound design: Sean D. Young
Audio Production/Mixing: Audio Lab, Steve Fulton
Photography: Crissie McDowell & Ampersand Studios
Installation art: Christoph Guigon and Corrin Olson of GOSPAD
INSPIRATION: