As an Academic Project during Bachelors, the goal was to take up any folk art of India and use the illustration style and essence of the art to communicate message to the Indian audience via a video advertisment.
Video Advertisment
BRAND
Reliance Communications Ltd. is an Indian Internet access and telecommunications company which is targeted as a service that connects families and brings them together at affordable prices.
Reliance Communications Ltd. is an Indian Internet access and telecommunications company which is targeted as a service that connects families and brings them together at affordable prices.
FOLK ART
Warli, indigenous Indian folk art, is the vivid expression of daily and social events of one's life, images of humans and animals along with scenes scenes from daily life are created in a loose rhythmic pattern.
This folk art shows a complete community all kinds of activities focussing of family and social life.
The Brand and the Art was chosen carefully such that it followed the same essence of ideology.
Warli, indigenous Indian folk art, is the vivid expression of daily and social events of one's life, images of humans and animals along with scenes scenes from daily life are created in a loose rhythmic pattern.
This folk art shows a complete community all kinds of activities focussing of family and social life.
The Brand and the Art was chosen carefully such that it followed the same essence of ideology.
Warli painting
Source : Internet
Source : Internet
The storyboard was then drawn depicting various everyday usage of the service offered by the Brand like messaging, GRPS, Internet to access GPS, Voice Call, Social Networking via INternet services, etc..
Frame 1-9
Frame 10
The illustrations depict people using GPS, Booking movie tickets online, Downloading and listening to songs, etc..
