Mylk. is my final graduation project that focuses on pattern as an element of branding. Ideas and concepts conveyed throughout the process of this project have been backed up through contextual research, focusing on how pattern is being designed and applied in todays design sphere. Mylk. has been designed to visually look more enticing over standard bottles of milk that can be seen on shelves, and through this Mylk. is aimed at a more select audience.
The Mylk. logo was intentionally kept simple. This meant that when pattern was also applied to the design, the two elements would not have to compete with each other, and the logo can be easily identifiable to consumers.
Four seperate patterns were created to reflect the four different flavours of milk. These four patterns were then applied in different ways, allowing the branding elements to function in different ways, whilst acting as a functioning design element.
Peppermint Mylk.
White Chocolate and Rasberry Mylk.
Vanilla Mylk.
Hazelnut Mylk.
All labels adhere to the New Zealand Food Labelling standards.
The final labels were printed on vinyl stickers (for durability) and applied to glass bottles.
A flavour menu was created to act as a guide to entice customers into buying the product. Instead of showing images of the product in this guide, the patterns have been used as a standard element of branding to become synonymous with this particular product.
To further enhance the brand, the patterns and logo were lasercut onto wood that I then constructed into small crates to carry the bottles.
The four patterns were engraved into wood using a lasercutting machine. These wooden slats were then crafted into wooden crates to hold the product.
