PASSIONE full automatic coffee machine
COOPERATION: DELONGHI | 6 months | Germany, 2010
TEAM: D. Costa - advised by P. Eckart (HfG Offenbach), DeLonghi Marketing and Design teams
MY ROLE: Research, UX / ID / UI, Rhino Modelling, Rendering
TEAM: D. Costa - advised by P. Eckart (HfG Offenbach), DeLonghi Marketing and Design teams
MY ROLE: Research, UX / ID / UI, Rhino Modelling, Rendering
Context and solution
In the context of DeLonghi’s ‘Design Academy project’, Passione attends a niche that sees coffee as an enjoyment product. Passione seeks a more ritualistic, involved and at the same time easy way of preparing coffee: giving the user total control on combining coffee, water and milk. After setting it through its analogic interface, the machine ‘drops’ automatically the ingredients one by one in the cup. The rotation is a visual hint about the process. It also has pre-programmed the classic coffee drinks (Cappuccino, Latte, Espresso, etc) accessible through pressing one button. This project was in exposition at the IFA Berlin in 2010 and was chosen to represent the whole program appearing in the cover of all the marketing material.
In the context of DeLonghi’s ‘Design Academy project’, Passione attends a niche that sees coffee as an enjoyment product. Passione seeks a more ritualistic, involved and at the same time easy way of preparing coffee: giving the user total control on combining coffee, water and milk. After setting it through its analogic interface, the machine ‘drops’ automatically the ingredients one by one in the cup. The rotation is a visual hint about the process. It also has pre-programmed the classic coffee drinks (Cappuccino, Latte, Espresso, etc) accessible through pressing one button. This project was in exposition at the IFA Berlin in 2010 and was chosen to represent the whole program appearing in the cover of all the marketing material.
Brand, Problem and Design hypothesis
DeLonghi understands how important the user's "hand" is in the making of the perfect coffee. However, the users are overwhelmed with the many buttons and controls of the modern full automatic machine. What if we designed a full automatic full automatic machine with a more intuitive mental model to the user, taking the concept of the "hand" that controls the process to the last consequences?
DeLonghi understands how important the user's "hand" is in the making of the perfect coffee. However, the users are overwhelmed with the many buttons and controls of the modern full automatic machine. What if we designed a full automatic full automatic machine with a more intuitive mental model to the user, taking the concept of the "hand" that controls the process to the last consequences?
