CLIENT
Edge
AGENCY
Edelman
PROJECT DESCRIPTION
After hearing guys share their career frustrations of not being able to get ahead in the jobs they really wanted, Edge Shave Gel created the Dream Jobs Contest to give them a shot at the jobs they were truly passionate about.
CHALLENGE
To kick off the promotion Edge needed a video that spoke to all the opportunites at once, with supporting “sizzle” videos that explained each of the dream job opportunities. The videos needed to be un, shareable, and get their audience excited about the opportunity.
SOLUTION
We created the Boss, a character that challenged the contests to be better than the mediocre jobs they were stuck in and go for what they really wanted.
To entice the guys further, we transformed the boring desktops into the worlds of the jobs they would inhabit. Sticky notes became Pac Man, boring calendars transformed to swim suit model pin ups, and boring brown lunches become the flavors of foodie dreams.
ROLE
Script/Copywriter, Creative Direction
