Third Year University Project / 2014
We looked into the current communication of the brand Tussock (Our local campus cafe) through different areas such as brand research, consumer research, and target audience. From this research we used service and experience design principles to develop three recommendations on how Tussock could potentially improve their brand experience. We focussed on utilising aspects of two-way dialogue, transformation and experience design. This was all summarised in a dossier seen in the images below.