Project: Client had in mind to cancel the production of Sauza Hacienda due to low sales and mature stage
of the product.
of the product.
Solution: We asked to show him how re-branding and rejuvenating the imagewe can make of Hacienda
a new trend.
a new trend.
By creating a viral campaign and changing the label, and making some on /off premise campaign,
we made a new cool tequila.
we made a new cool tequila.
H was it’s new name.
Beam Global Spirits & Wine
Relaunch Tequila Hacienda.
ATL,BTL, Package Design.
