Using the only one eye tracking laboratory in Bulgaria i was able to conduct series of tests for understanding how users interact with the website www.StudyMentors.eu and improve the overall user experience. We had our theory but thanks to the unique system for eye tracking for the first time we were able to see in real time how people interact with the website, what they look at first, second, etc. and where they click.
For a starter i defined 6 areas that represented interest for our study.
For a starter i defined 6 areas that represented interest for our study.
After testing with 15 persons from our target group we had our first data. Here you can see the data shown as heat maps from different time periods. First heat map is from 0 to 2,5 sec. since the loading of the web page.
From 0 to 4,5 seconds.
From the shown is clear that 4,5 seconds from the loading of the site no one has look at the Menu in the righ top corner.
From 0 to 15 seconds
From 0 to 42 seconds
