In 2015 the iconic Transporter celebrated its 65th birthday. That called for a celebration. The Key Visual was a poster that showed the first and the latest Transporter. We used the style of the '50s and had the image hand-drawn - just like then.
Illustrator: Niels Ditlev
The campaign was supported by tactical radio, direct mail, print, digital, pre-rolls and a retargeting flow. By the way; the target amount of sold vehicles was reached two months ahead of budget.
One of two Radio Spots
