Advertising for Blood Donation Drive.
Interactive Ambient Bus Stop Ad Shell, QR code based voting system.
Interactive Ad Shell :
Translucent background for blood-like fluid to flow down.
One Choice Changes Everything (Two hidden meanings behind)
One chosen the others die OR if you have donated blood, you don't have to worry so much now.
Poster :
Placed in family or health magazines to raise awareness
- Main focus is on the conversation
- Put you in a situation where you are chatting with your two loved ones (boyfriend and bestfriend). All of a sudden, both of them coincidentally are in a critical condition and in need of blood due to an incident.
However, due to lack of blood bag for their specific blood type, you can only save one.
Advertising Video :
Given a difficult situation and forced to make a choice.
Allow audience to give a thought about "what if this situation happens on you?".
A reminder to them to donate blood and have their loves one saved.
