Brand design work for Uplugg, a music-based social network. The client asked for a lively, youthful logo that called to mind Spotify, Pandora, and iTunes while being distinct from them.
Preliminary design. I wanted something simple and ultramodern, and to bring up the image of the cheering fan within the logo.
Preliminary design. Here, I tried to integrate the plug in the logo.
Preliminary design. Same as above.
Preliminary design. I wanted to convey energy and vitality, taking inspiration from WinAmp.
Final logo.
