Sophia Georgopoulou's profile

Aeolikos Greek Feta PDO Family Products

Logo, Brand identity & packaging for Aeolikos, a company specializing in fine, traditional dairy products (and especially in Greek Feta cheese), based in Lesvos, Greece.
 
The Brief
To project the company's and brand's core values: traditional methods of production,
the love and care with which the team handles the product, the nice flavour, the premium quality,
the health benefits and the greek origin of the product.

Creative Rational
The symbol of the logo that was selected to be the brand's "ambassador",  is a ram (a male sheep)
which carries in his fur the brand's values: love and care, premium quality- healthy diet, tradition,
freshness and flavour. 
 
Logo & Packaging
The logo's aesthetics (use of black color, use of white in symbols and hand-treated font) are inspired
by the Traditional Greek shadow theatre in order to project the vintage and traditional factors
of the company's production methods.
The use of cyan and deep blue (as secondary colors) symbolize the Greek origin of the products.

Concept & Design: Sophia Georgopoulou
www.sophiag.com
 
Photography: MATH STUDIO
 
Aeolikos Greek Feta Cheese PDO in vaccum 200g 
front side
Aeolikos Greek Feta Cheese PDO in vaccum 200g 
Aeolikos Greek Feta Cheese PDO 1 kg 
front side
Aeolikos Greek Feta Cheese PDO in vaccum 1 kg 
 
Aeolikos Greek Feta Cheese PDO 400g
front side
Aeolikos Greek Feta Cheese PDO 400g
 
Aeolikos Greek Feta Cheese PDO
Tin 4kg
Aeolikos Greek Feta Cheese PDO
Tin 8kg
Aeolikos Greek Feta Cheese PDO
Tin 17kg
Aeolikos Greek Feta Cheese PDO
All Tins
Ready to be served!!
Bonne appetit! :)
Aeolikos Greek Feta PDO Family Products
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Aeolikos Greek Feta PDO Family Products

Logo, Brand identity & packaging for Aeolikos, a company specializing in fine, traditional dairy products (specializing in Greek Feta cheese), ba Read More

Published: