The following project is a college assignent which helped me develop my design skills and creative thinking in the field of print media. The concept deals with extracting various equipment’s of an IT industry and applying them in various parts of the city to depict the evolution and of Bangalore into an IT hub.
The intention was to depict the diversity of Bangalore. By using these elements, I was able to represent the versatile aspect of Bangalore in terms of it's culture, religion, flora & fauna etc.
The intended audience are the people working for the IT industries and for those native to Bangalore who can understand the sly humor in the visuals such as, words written in Kannada on billboards are fine for people native of Karnataka however, create sentences with the same words using a highly technical computer language (HTML) and one comes to the realization that "Knowing just the words is not enough" . It will be interesting for them to look at Bangalore with a new identity which only they specialize in and possess prior knowledge of the elements and their functions.
Most photographs used are found images from the internet.
TYPEFACES
From serif to completely changing the type to san serif.
PATTERN EXPERIMENTS
Adding pattern to make the calendar more asthetically pleasing.
COLOUR
Decided to keep a very neutral colour pallete focusing more on shades and tints of only black and white. Later however, I realized the layout looked to dull which is when i decided to extract colours from the various visual of each month.
LAYOUTS
Experimenting with various designs for calendar layout.
FINAL LAYOUTS
FINAL PRODUCT
