Print for Drench water - the basic outline for this campaign was to create a new, trendy and experimental look to the Drench brand. I research optical illusions and also 60's psychedelic art work. All the photography was taken by myself and there was no Photoshop involved in the distortion of the lines - it's a real time refraction caused by the glass and water bending the image. Without the water there is no refraction. Click on the right hand image to view the original photography.
