I LIKE MILK: TV ads for United Dairymen of Idaho
TV/Online ads concepted and produced for Drake Cooper and The United Dairymen of Idaho. These spots all focus on white milk and the benefits its nutrient-rich potential. The first series "Slice Of Life" focuses on more how milk interacts in so-called everyday life. The second series "Science" delivers the nutritional facts in a science fair setting complete with a Rube Goldberg device, skeleton, and the first emo-milk band. The production was handled by North By Northwest in Boise Idaho.
TV/Online ads concepted and produced for Drake Cooper and The United Dairymen of Idaho. These spots all focus on white milk and the benefits its nutrient-rich potential. The first series "Slice Of Life" focuses on more how milk interacts in so-called everyday life. The second series "Science" delivers the nutritional facts in a science fair setting complete with a Rube Goldberg device, skeleton, and the first emo-milk band. The production was handled by North By Northwest in Boise Idaho.
I've presented the whole series of six spots. While some are stronger than others both conceptually and in execution, I feel that including all of them helps set up the campaigns more contextually.
SCREEN CAPTURES
