We created a minute long TVC to put a metaphorical spin on the clichéd concept on mazbooti/ strength. The idea was to talk about the walls that divide society on the basis of caste, creed, religion and colour. These walls should have no place in our lives and they must be brought down. And as for really strong walls always turn to Ambuja Cement. Idea credits: Partha Sinha. Writer: Amod Dani