Starbucks Reserve Perú Chonti
ILLUSTRATION | GRAPHIC DESIGN
Starbucks hosted the Specialty Coffee Association of America (SCAA) Conference in Seattle in 2014. Perú Chonti was was selected to be served at the conference and at select Starbucks Reserve retail stores.
Perú Chonti is a beautiful, floral coffee that comes from two farms in the Cajamarca region of Perú.
The Perú Chonti icon design was inspired by the elaborate and gracefully arched gold helmets, nose rings, and necklaces worn by the leaders of the ancient Moche civilization. The Moche are particularly noted for their metal-working techniques like gilding and early forms of soldering. The teal and turquoise color scheme for the icon design was also derived from this intricate gold jewelry, which was often heavily inlaid with turquoise and other precious stones.
