Logo Design Case Study | RoyalBreed
RoyalBreed of St. Croix: Entrepreneur, Visual Artist, sales of cultural arts & crafts and jewelry.
The Brief
The input from the client, was very simply, “People”. He said, “RoyalBreed is about People”. Now, normally I would require more than just a one word brief from a client, but I knew the client personally. In fact we’ve known each other since we were little boys. So I had a pretty good idea of what he meant when he said “People” and what message he wanted the logo to represent.
I expanded on the client’s one word brief —the logo should culturally represent, community, social living, royal people, spirited people, lively people, festive people, etc., and from a business standpoint, the logo should represent a positive customer service experience.
Concept Development
The first thing I did was set a rule. The rule was, however I was going to represent people in this logo, I was going to set the limit to three people. And how I came up with the number three? I simply said three is a crowd. At this point I started drawing a few simple sketches to get some ideas going.
I then selected two design ideas and started developing them on the computer. The first design that I worked on turned out pretty nice and clean, but the problem was, it was a typeface logo with no visual representation of people. The second design was going to be a crown. I kept working this design until I was able to fashion the top part of the crown into three people holding hands with their arms stretched above their heads, at the same time it also looks like a crown.
To finish up the design, I arched the base of the crown as well as the name, ROYALBREED to match.
The Brief
The input from the client, was very simply, “People”. He said, “RoyalBreed is about People”. Now, normally I would require more than just a one word brief from a client, but I knew the client personally. In fact we’ve known each other since we were little boys. So I had a pretty good idea of what he meant when he said “People” and what message he wanted the logo to represent.
I expanded on the client’s one word brief —the logo should culturally represent, community, social living, royal people, spirited people, lively people, festive people, etc., and from a business standpoint, the logo should represent a positive customer service experience.
Concept Development
The first thing I did was set a rule. The rule was, however I was going to represent people in this logo, I was going to set the limit to three people. And how I came up with the number three? I simply said three is a crowd. At this point I started drawing a few simple sketches to get some ideas going.
I then selected two design ideas and started developing them on the computer. The first design that I worked on turned out pretty nice and clean, but the problem was, it was a typeface logo with no visual representation of people. The second design was going to be a crown. I kept working this design until I was able to fashion the top part of the crown into three people holding hands with their arms stretched above their heads, at the same time it also looks like a crown.
To finish up the design, I arched the base of the crown as well as the name, ROYALBREED to match.
Color Versions
Sketches
