Ever been to a store and needed help making a purchasing decision? Of course you have—particularly when looking at competitive items in unfamiliar product categories. That’s where our client Experticity comes in. As it says on the website we designed for them: “One conversation with an expert can make a big difference in what people buy.” Brands like New Balance, Nike Golf and The North Face hire Experticity to ensure sales associates are experts in their products. We designed the new site for both retailers and brands, capturing the first major introduction of their recently launched brand identity and strategy.