I was commissioned to redesign the logo of an advertising and marketing company from the Netherlands called G2O, back in 2015.
They went with another alternative in the end, however I still really like this design and the process behind it, and would like to showcase it anyway.
The sketching phase was quite fast, and I received an confirmation of what they wanted based on rough sketches. From there on I started to draw it considering and focusing more on the details and measurements.
