Vaillance Group Inc is an entertainment crew industry based in Belgium, which specializes in organizing events.
The client requested me to come up with a logo and 'Jamhuri Day' poster.
Vaillance means 'Dapperheid' - Bravado or Courage. The name was originally taken from the client's address which was 'Place de la Vaillance or Dapperheidsplein. This was to honour the place where the journey began
Preliminary Sketches
Logo Rationale
The symbol shows letter ‘V’ tilted at an angle of 90 degrees. The purpose was to illustrate the ‘play’ button, which in music means the beginning of a song or video. In this instance, it also reflects the meaning of Vaillance which means ‘where the journey began’. The circular mesh on top the letter I symbolises the top of a microphone.
The colours used for the symbol are red, blue and green. Red symbolises Courage and Brevity, which also reflects the meaning of the brand name ‘Vaillance’. Blue symbolises honour, which also reflects the meaning of the brand name.
Use of minimal symbols is to make it easily recognizeable and memorable. Also, when it comes to output (printing), it will make work easier and save additional costs due to the simplicity of the logo.
Use of speaker mesh on the logo options is to position the brand as trendy and catchy to the target market.
Logo on various display options
Final Poster
Mock ups
