The Peabody Awards
"The Peabody Awards exist to recognize when storytelling is done well in electronic media; when stories there matter."
- Dr. Jeffrey P. Jones, Director of the George Foster Peabody Awards
When the Peabodys approached my company about improving their online presence, they were looking for something that appealed to the general public, but still served the academic community that was already actively following the awards. The goal was to increase awareness and move towards getting the sort of attention seen by other awards like the Emmys.
I headed up a small team of designers and developers. Together we created a contemporary site that focused on delivering fresh content in a way that would appeal to interested fans. We launched the site just before the 2014 Awards ceremony, with great results.
Readership has continued to increase since then, and regular ongoing updates continue to be deployed in response to metrics and client requests.
Role: Art Direction, Design, Client Strategy
Key Technologies: ExpressionEngine, jQuery, Zurb Foundation
