Mercyland Care brand identity

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BRANDING

CLIENT | Mercyland Care, London, UK

AGENCY | Flock'd

CHALLENGE

Develop a brand for a domiciliary care company based in London. The company specialises in medical and personal care for people with a variety of needs and abilities. The branding had to reflect the caring and welcoming nature of the company, without looking too clinical and avoiding cliché imagery.

SOLUTION

The logomark was designed the shape of a cube to symbolise security, accompanied by a soft colour palette. The logomark was then developed into a pattern with an inviting look and feel and applied to other brand collateral. A brand guide was developed to empower employees to communicate a consistent brand narrative.