Creative Advertising assignment.
Brand: Ben & Jerry's
Product: Salted Caramel Core
Media: Print Poster (in malls and car parks)
Concept: Uber-Indulgence. So good it gives you an orgasm.
This ad is for Ben & Jerry’s new “Core” range.
These flavors have an extra “oomph” to it, as it is not just ice cream, but ice cream with a core flavor.
With the tagline “Uber-indulgence. Right from the core,” I decided to go with the concept “pleasure”.
The core series taste so good, and they make you feel so good you’d think that you could have an orgasm.
