Chimera Brand Identity
Chimera is a concept pub located in the old city area of Bucharest. The main theme of the brand is based on an architectural concept: all interior design and furniture is built sideways (or designed to appear that way), even with a small leisure place (a chair, a table and a lamp) on the right wall, above the entrance. Hence the identity is conceived to induce a dreamy state of mind, uncertainty and curiosity, using optical illusions and impossible structures.
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Concept and logo exploration:
Final version of the logo:
Logo implementation:
Collaterals (menu):
Posters: