Brief:
The challenge was to encourage agency-wide participation in the Grip library. We needed a tool to help managers get their colleagues to buy and recommend books to others.
Solution:
A bookplate that allows ‘donors’ to have their name featured, readers to sign and rate the book and messaging that encourages them to pass it on to their friends.
Result:
Managers have a ‘light’ conversation opener for status meetings, colleagues have elevator talk topics and the tool helps promote a culture of inspiration sharing within the agency.
The challenge was to encourage agency-wide participation in the Grip library. We needed a tool to help managers get their colleagues to buy and recommend books to others.
Solution:
A bookplate that allows ‘donors’ to have their name featured, readers to sign and rate the book and messaging that encourages them to pass it on to their friends.
Result:
Managers have a ‘light’ conversation opener for status meetings, colleagues have elevator talk topics and the tool helps promote a culture of inspiration sharing within the agency.
