Salata is a food company that focuses on salads and salad dressings. What makes Salata's products uniquely special is that the owners make everything using their own hands. More than that, they make sure that the quality and taste is worthy of their own standards.
I worked closely with Salata in designing their brand identity. We wanted to come up with a branding that communicates who the brand is in a unique, clean, yet approachable way . The final mark is highly influenced by what Salata is all about - a clean representation of the ingredients they use to make salads and salad dressings. This whole look and feel is translated across all the brand's designed elements - from the salad stickers, salad dressing labels, and the box they come with.
I worked closely with Salata in designing their brand identity. We wanted to come up with a branding that communicates who the brand is in a unique, clean, yet approachable way . The final mark is highly influenced by what Salata is all about - a clean representation of the ingredients they use to make salads and salad dressings. This whole look and feel is translated across all the brand's designed elements - from the salad stickers, salad dressing labels, and the box they come with.