OneWalk Launch Ad Campaign
As part of the launch of the Shoppers Drugmart OneWalk to Conquer Cancer benefitting Princess Margaret Cancer Centre, we created a trio of television commercials, and matching radio spots, to promote brand awareness and drive registrations. The spots each feature a person who has had a loved one diagnosed with cancer and why they are participating in OneWalk.
Client: Princess Margaret Cancer Centre
Agency: CauseForce
Creative Director - Olivia Hamra
Producer/Editor - Andelko Jurin
Art Director - Jonathan Cunningham
ACD/Copywriter - Daniel Hall
Associate Producer - Leah Steed
Producer/Editor - Andelko Jurin
Art Director - Jonathan Cunningham
ACD/Copywriter - Daniel Hall
Associate Producer - Leah Steed
Sound Engineer- Bryn Mathieu
