Project Bio:
Create a complete brand for something that does not exist.
Solution: I created a brand for an indie music festival located in Central Park, New York City. 212 comes from the area code of New York City's telephone numbers. The color pallet comes from New York City's traffic lights. 212 Indie Music Festival targets an audience of all genders ranging anywhere from the ages of 18 to mid 30's who enjoy New York City's unique environment combined with three days of performances by everyone's favorite indie rock and indie folk bands.
Solution: I created a brand for an indie music festival located in Central Park, New York City. 212 comes from the area code of New York City's telephone numbers. The color pallet comes from New York City's traffic lights. 212 Indie Music Festival targets an audience of all genders ranging anywhere from the ages of 18 to mid 30's who enjoy New York City's unique environment combined with three days of performances by everyone's favorite indie rock and indie folk bands.
All imagery has been granted copyright privilege to me by the bands or representatives of the bands.
Logo
Creative Brief
Visual Mark System and Brand Guidelines
Festival Poster (front)
Festival Poster (back)
Festival Map
3D modeled
Festival Tickets
Red - 1 Day General Admission
Yellow - 3 Day General Admission
Green - 3 Day VIP General Admission
3d modeled
Festival Tickets
Red - 1 Day General Admission
Yellow - 3 Day General Admission
Green - 3 Day VIP General Admission
3d modeled
Admission Wristbands
Red - 1 Day General Admission
Yellow - 3 Day General Admission
Green - 3 Day VIP General Admission
3d modeled
Festival Website Homepage
Festival Website Ticket Information Page
Festival Website Arts & Entertainment Activities Page
Festival mobile application executing the task of adding an allergy free food option to your bookmarks list.
Festival mobile application executing the task of adding a night time activity to your bookmarks list.
