Tøjlageret Firmatøj is a Danish store selling work clothes and shoes to variations of workforces. They wanted an ad in a special industry magazine, which is read by the many different potential clients. The ad is to inform and portray the modern and cutting edge atmosphere of Tøjlageret Firmatøj, combined with many years of professional work and know how. The ad was published during the upcomming christmas season, so the it also includes a special offer and description on christmas gifts etc