The objective of this project was to create a visual system that distinguished the core merchandising products from the speciality collections such as arts & crafts, fair trade and eco while maintaining an overall visual unity.
A accompanying graphic standards manual for Merchandising was also designed as a resource for product development by anyone, whether the internal design department, suppliers, partners and licensees.
A accompanying graphic standards manual for Merchandising was also designed as a resource for product development by anyone, whether the internal design department, suppliers, partners and licensees.
