The Purdey’s design is inspired by the five elements of the earth: a minimalistic yet cosmic and contemporary feel.The scientific aesthetic communicates a futuristic appeal.The unique geometric pattern displays the connectivity of the five elements in its unique fashion.

 

The design visually communicates a rejuvenating and energetic feel. Each element relates to our daily lives, therefore colour has been applied to be relevant to individual products.The green in the Rejuvenate drink is representative of the word ‘natural’.The purple with a tint of yellow in the Natural Energy drink is associated with ‘positivity’ – both significant to health and well-being.