The brief was simply to re-brand the current product that Purdey's had on the shelves. If it required re-packaging then so be it. The innovation was needed. Having studied the existing brand, there was a sense of homlyness to the packaging. the sketches were friendly and playful and this was something i wanted to continue.

I set about simplifying the images to a single illustration consisting of the fruits that were used to make the drink. From there, the colours were relatively straightforward for the standard flavour offered. 

 

The next part of the brief was to design and package a new product: 'Purdey's Natural Energy'.

Packaging layout for both drinks. My packaging alteration is to serve the drink in a three sided bottle, forming a smooth edged triangle. This seemed to me to be a good option in order to stand out on the shelves from the countless other 'healthy' soft drinks available. 

Purdey's Fruit Drink.

Purdey's Natural Energy

Two final products.