Lisa Ambros's profile

Vienna Philharmonics - Life Client Brief

Brief
Introducing classical music to the younger generation.

Idea
For research we made an experiment in which people were asked to paint what they were feeling by listen to classical music. The different stories and images were so impressive and interesting that we used them for the final campaign.
 
Tag
Classical music allows you to imagine.
3 different A3 Posters including the story and the call to action.
We also created postcard which people could talk away as a reminder. 
Vienna Philharmonics - Life Client Brief
Published:

Vienna Philharmonics - Life Client Brief

Self negotiation Brief for Vienna Philharmonics. A campaign to engage a young audience with classical music.

Published: