Consumer Ad Exploration
Lettering Effects
This was a project where the brief asked to conceptualize a consumer ad for romantic comedy films, in addition to promoting an event within the ad. This was one of the concepts, the lettering was redrawn individually to simulate the effect of stitching and displaced onto the fabric. I used the films to occupy the negative space while still incorporating the event promo seamlessly into the composition. The blank area is meant for legal.
