Promotional campaign for the release of the new Samsung Galaxy S5.
Samsung wants to loyalty his customers and establish a premium communication to attract influential people.
For this, we established a schedule of 2 months. We relied on different media :
mailing, e-mailing, application, website, restaurant, events...
mailing, e-mailing, application, website, restaurant, events...
Promise: You are privileged, you have advantages with Samsung.
Target: CSP+ 30-60 years old.
Mailing Premium
Where we find all the informations about the club, the schedule and the restaurant.
As well, you can discover the Samsung Galaxy S5 with the augmented reality. You just have to scan the first page.
the inaccessible at hand*
Application
Here, you can find all the informations about the Club, the planning, the restaurant, and an access to the Samsung community. You can also, allow notifications for all the events, taking a reservation to the restaurant...
E-mailing
An e-mailing is sent for each events. One week before, each members receives an e-mail like this one.
Website
Like on the application, we find here all the informations on the club, schedule, restaurant and the community.
We find an access to the socials network, facebook, twitter and google+.
The website is a showcase for the campaign.
For a global view to the campaign, you can view the full project on Slideshare thereafter:
