I was asked to design a mark for the studio, a workroom for the creative team at Valspar. The room is created for creatives, by creatives. It is used for brainstorming, sketching, pinning work up on the walls, drawing, critiques, sharing insights, experiences, ideas in all formats and forms. 

The mark was inspired by what happens in the studio and how; creative process, dynamic exchange of ideas, discovering, solving design challenges and connecting the dots.