El Palacio de Hierro 'The Iron Palace' is Mexico's leading department store, synonymous with style and fashion.
Días Amarillos 'Yellow Days' is their ongoing sales promotion campaign.
The brief was to produce an engaging campaign for the whole year in the one production. We had TV spots, magazine prints, radio ads, digital posts, and additional social content with the choreographer.
Director: Oliver Castro
Photographer: Hans Neumann
There is also additional social media material with Mike TakeSomeCrime - the incredible choreographer for this project.
Behind the scenes footage
