Corporate branding for Fill Creative, a fictional design studio that best represents me. Fill aims to help their clients become who they want to be, through visualising their potential with conceptual and technical support that contributes to the client’s ongoing expansion. With the metaphor of ‘filling up’, die cuts of the logo create openings to be filled. As contents are inserted behind the logo, it becomes filled with layers and meaning.

The calendar shows a gradual increase in filled openings as the months go on, revealing more of the logo over time. This is symbolic of the firm and the client's process of achieving their goals over the year, as a subtle reminder for the user of their accomplishments.