As a part of a global Aegis initiative wwwins was asked to set up a Hong Kong "Green Bean Team" back in October 2007. I've been a member of this small committee since the start. The main goals are to reduce the company's Carbon footprint and help to educate our peers and ourselves with all things sustainable; in order to try and do the same for our clients.

We are doing really well, having reduced our company footprint by over 20% and even Aegis media (wwwins' parent company) has published our recent monthly initiatives and are sharing our best practices across the agency network.

One of my responsibilities is to take on the role for all communications. Below are some of the things I have created in order to give us an identity, educate and hopefully help inspire action. This has been and still is an enjoyable side project and passion of mine...much to my wife's distress as I enforce greeny goodness in the home...haven't got round to hugging any trees just yet...not that that's easily done in Hong Kong.