To promote the new gate A at the airport of Frankfurt, we developed a crossmedial
campaign. The core of this campaign lies on a microsite, which was published in October
10th 2012. Using the innovative presentation as a desktop variant or as a mobile version
helps the users to orientate themselves
Lufthansa allows the visitor to virtually visit the new gate by showing a stop-motion-tour (on
their website.) Addtionally a mobile microsite was developed to help the visitors to orientate
locally by using their smartphones.
Agency
Wundermann
Lufthansa
