Designers of mode:lina architekci architecture studio from Poznan created a pop-up store for Swedish watch manufacturer Triwa.
"November 19, at Galeria Malta shopping mall in Poznan in Poland, opened the first pop-up store for the brand, which make useful objects true works of art. By working with a pair of talented architects Jerzy Wozniak and Pawel Garus, the founders of architectural studio mode:lina, the shop itself became also a small designer object, which ideally reflects the philosophy of the brand."
- TRIWA POLAND
Guidelines from the investor:
- highlight the product design and the brand,
- low budget solutions (shop for five weeks)
- construction of the shop should take less than 8 hours,
- materials easy to dispose.
To build this pop-up store, cartons for the transport of goods were used – this raw material is easily available, easy to recycle, and above all cheap and surprisingly durable. The cardboard was supplemented by glass aquariums (30x30 cm) great for the construction of the stand.
After dismantling the store boxes will be used to transport watches again and aquariums to build the nex pop-up store.
