The solution is aimed at an active, on-the go audience looking for a pleasant lift and 
it covers both graphics and structure of bottles. The main feature of new packaging 
is a straw which is created in a shape of a spring as a representation of lifting effects 
of drinks. 
Materials:
High-Density Polyethylene, white and transparent ones. This type of plastic is very safe and is not known to transmit any chemicals into foods or drinks. HDPE products are commonly recycled.

Each product consists of four main parts:
– bottle
– straw
– cap
– lid 
PURDEY'S
Published:

Project Made For

PURDEY'S

Purdey's D&AD

Published: