At every SCL Health care site, from Denver to Billings, they make a big deal out of the patients they treat. Actually, they don't treat them like patients — they treat them like people. SCL's people-centric approach to healthcare is exactly what inspired this patient-centered campaign. We featured real people telling their real stories about the real care they received, and how it made a real difference. TV spots were just the beginning. The campaign extended into web videos, radio, digital banners, print ads, billboards and more.
Denver TV spot – Nicole and Roni B.
Denver TV Spot – Pam R.
Denver TV Spot – Mike O.
Print ad for Mike, which also ran for St. Vincent Healthcare in Billings, MT
Print ad for Nicole, which also ran for St. Vincent Healthcare in Billings, MT
Print ad for Pam, which also ran for St. Vincent Healthcare in Billings, MT
Campaign landing page. Each person's story leads to more information
about the care site they visited and the services they received.
