This project was to rebrand a city logo. The city itself has fascinating history and architecture so that was chosen to be emphasized in the new logo. The current city logo commonly uses the Maryland crab as a symbol. The colors of this new logo reflect the pride in the baseball team, the Orioles. The slanted “L” represents a slanted building downtown. The “T” is identified by the waves on the aquarium building. The “I” is a historical fort tower midtown, and the “O” shows the lights reflected in the inner harbor at night. The “E” is a bridge turned on its side.